Mazda Rises to The Top of Reputation Rankings
December 06 2023 - Tustin Mazda

 

Mazda continues making its way to the top of the reputation and reliability rankings. These rankings are based on consumer reviews and reports from dealerships nationwide. “Based on 13 million consumer-submitted reviews on Cars.com, we’re able to provide data-driven insights – across brand, dealership groups, and down to the individual dealer level – about strengths and gaps in retail experience”. One of the brands that stood out and earned one of the highest overall ratings from consumers on Cars.com over 24 months was (drumroll) Mazda!

The report analyzes six categories that contribute to the brand's overall rating.

 
 

1. Price transparency

According to a Cars.com consumer survey in May, 53% of car shoppers are influenced by affordability and price. The more transparent dealerships are with the price, the better the outcome.

2. Trade-in experience

An August survey on Cars.com found that 50% of car shoppers trade in a vehicle before their next purchase. The positive trade-in experience in the mass markets creates a higher trade-in rating.

3. Transaction speed

This category is based on exceptional customer service and efficiency during a car purchase or lease experience.

4. Financing experience

44% of car shoppers get financing in person at the dealerships, according to a 2021 Cars.com survey. A positive financing experience is crucial for this to get rated high.

5. Review responsiveness

Only 40% of dealers respond to consumer reviews. 88% of consumers react positively to businesses that engage with reviewers, therefore the more a dealership participates in their reviews, the better ranking they receive.

6. Vehicle inquiry responsiveness

This category is equally important as review response and can significantly impact sales. A quick vehicle inquiry response is critical for securing a sale.

 
Tustin Mazda Tustin CA

 

The Mazda lineup is robust with a variety of SUVs including the CX-30 and CX-50, in addition to the well-liked CX-5, and the latest three-row CX-90. It is no surprise that Mazda is continuously ranked among the most reliable brands in the car industry.

 

Swing by Tustin Mazda today to test drive your dream Mazda! Our sales team is readily available to help answer any questions and the finance team is happy to discuss any purchase or leasing-related inquiries.